Reimagining a School’s Digital Identity
A school's website is its first handshake with an anxious parent. When navigation is built for internal logic instead of parent intent, the result is a beautiful site that nobody converts on.
Core Problem
The school's website was organised around its own internal structure, not around how an anxious parent actually searches for, evaluates, and decides on a school
Role & Scope
UX/UI Designer: user research with parents, sitemap restructure, full visual redesign, and handoff to development. Live at dspinternationalschool.org
The Challenge
UX/UI Designer: user research with parents, sitemap restructure, full visual redesign, and handoff to development. Live at dspinternationalschool.org
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