How do you digitize a government evaluation process when your users have never filled a form online and the entire system runs on WhatsApp forwards and printed sheets?

Parents want to track their child's development. Children want to play. How do you design one product that genuinely serves both, without turning learning into a chore or play into a test?

Hyderabad drivers waste 20+ minutes per trip searching for parking. When you build an AI that predicts availability, the real design problem isn't the algorithm, it's whether users will trust a prediction they can't verify.

Indian fashion shoppers abandon carts at high rates even when they like the product. The question wasn't "how do we show recommendations", it was "why don't users trust what the algorithm is showing them, and what would actually change that?"